Dynamic branding, art direction, experiential design creation for Pantone and Manic Panic cross-over event Pantone Panic Salon.
Participants can get their hair dyed by famous millennial Instagram and TikTok hair stylists, using limited Pantone (Nylon Brights color system) hair dyes. This space also gives participants the opportunity for cool Instagram pictures and to hangout with their friends.
These 15 second video ads feature the singer Doja Cat, an e-girl (internet girl) that is known for her catchy songs causing TikTok trends and Instagram live videos.
Instagram carousel advertisement showing the limited edition dyes to be featured at the event.
These two hairstylists are examples of the KOL that would create content to promote the event as well as work at the event.
This area is where consumers will get their hair dyed crazy colors and designs by famous KOL from Instagram and TikTok as well as more unknown professional hairstylists.
This is were hairstylists would rinse participants hair. The branding maintains as fun with bright colors and Pantone and Manic Panic’s typefaces.
This area features a bar with upbeat music, a seating area to the far right off screen, and a sign that tells the participants where to go. On the back of the bar is where participants can take photos for videos for UGC (user generated content).
From the back of the bar in the “Hangout Spot” this user took a photo that she uploaded to instagram. Serving as extra marketing.