Known for its nostalgia, VLT has been a staple of many HongKongers children’s lunch boxes for generations, these generations are now Generation X or Millennials. How can we get people to think of VLT as their first beverage choice of the summer?
CONCEPT: Virtual and Augmented reality games based around the juice box itself.
(This concept was picked by BBDO as the best VR and AR concept for their client VitaSoy.)
Experiential branding, mockups, pitching.
There are the straw-chewers and the non-straw-chewers, the ones who open the flaps of the box, the ones who blow up the boxes and step on them to pop them, and so much more.
You’re never just drinking VLT. You’re interacting with the package itself, in your own way.
With VLT’s app containing AR tech, VLT drinkers can scan their boxes and a different game will appear depending on how they altered their box, literally allowing them to interact a step further with their drink.
Using VLT’s VR technology, there will be a massive 6-pack of VLT where people can go inside each individual box and actually play the AR games in a first person POV. Each player will be playing against someone in the box across from them, adding to the competitive game spirit.
This concept would expand to social channels where VLT delivers updates of who’s the best at each game, and at the end of summer, will sponsor an event where the players battle in public.